Catherine Egan is an online PR and social media entrepreneur. With an MA in PR she has completed extensive education in communication. As the PR and social media manager of www.entertainment.ie she deals with many aspects of online communication, digital marketing and all aspects of managing and planning on and off line public relations and social media for this major Irish website. Catherine has developed many key relationships in the world of social media and PR by being there, by being in the conversation and always being online. She has developed planned and managed social media campaigns for entertainment.ie, Theatre Forum, The National Campaign for the Arts and the National St. Patricks Festival. Freelancing in the top PR agencies and online media companies. Catherine knows how to put the ground work in, hit the ground running and make sure and tweet about it while you are doing it. She creates. She shares. She enjoys! PR graduate, social media enthusiast, creative thinker. Specialties: Experience in campaigns for big brands, entertainment industry and the arts in Ireland Running performance driven social media and PR campaigns focused on different KPIs. Preparation of campaign performance reports for different campaign stakeholders. Digital Marketing Strategy, Search Engine Optimisation, Online PR, Online Video, Website Analytics, Mobile Web, Writing for Digital Marketing, Social Media and Your Online Brand. Creative, inquisitive and problem solver Adapts to change and relishes Beta products, trials and wants to be the first to try “new stuff” Establishing relationships with key stakeholders on and offline